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CSO Insights

CSO Insights is a research firm that specializes in measuring the effectiveness of today's sales and marketing organizations. Primary research is the core of our business. Each year we survey thousands of Chief Sales Officers to learn the challenges they see as most critical. We also review offerings from sales effectiveness solutions providers to retain our position as the experts on options for CSOs. We benchmark the challenges these companies are facing and more importantly assess how they are using people, process, technology and knowledge to optimize their performance. Our most current research report is now available: 2008 Sales Performance Optimization - over 1500 companies, performance metrics, best practices.
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