Tier 1 Research

Need: Deliver all material related to a 2 day conference online to all conference attendees, partners, and sponsors.

Solution: Event portal to deliver materials to attendees before, during and after the event. Then, post event perform drip marketing campaign using portals to communicate with past attendees to market future events.

UCIT

Need: Deliver new product campaign message to 10,000+ Real Estate Agents across North America.

Solution: Using eight different regional portals delivered entire value proposition including company message, example product videos, services and pricing specific to the needs of each region.

iCentera Corporation

Need: In minutes deliver marketing and sales materials specific to the needs of each prospective customer and start a dialog to foster a relationship.

Solution: Unique portals for each prospect that contains marketing material, sales proposals, contact information, discussion forum. In addition, provide a vehicle to exchange information between iCentera and the customer during the entire selling process.

iCentera Corporation

Need: Provide a quick way for sales to locate, understand, and deliver marketing and sales content to prospects and customers. Also, deliver sales guidance real-time to ensure that sales deliver the right information to the right people at the right time.

Solution: A central location to find, understand and deliver either via traditional email or portals content that meets the customer’s needs.

Scalix

Need: Needed a 24x7 access to content for sales channels around the world with the ability to tailor information for specific partners in a diverse channel structure. Also, to expand marketing reach wanted to create a community for LinuxWorld conference attendees for recruitment and communication with potential customers and partners.

Solution: The icSuite icPortals deliver branded and customized private websites for partner channels and event attendees giving Scalix the ability to promote content realtime and analyze the needs of partners using real-time analytics.

Quote:

"With iCentera’s portals we are able to deliver customized content for marketing events, sales teams, and each of our diverse partner relations around the world. At the recent LinuxWorld conference we leverage the portals to create Team Scalix, an online community forum for our partners and customers. Using the collaboration features within the portals our partners and customers are able to speak with one another about how they might be utilizing our products, how they might be encountering some trouble shooting issues etc. This online community helps us develop best email and calendaring products for the Linux community. We also use the community to recruit potential customers, partners and VARs."

Kori Koppen
Channel Program Manager
Scalix

American Marketing Association

Need: Wanted a trackable vehicle for delivering content and best practices from the Customer Message Management (CMM) Leadership Series in a way that would not overwhelm the over 5,600 CMM members. Over-time build a community of users interested in using and sharing best practices related to bridging the gap between marketing and sales.

Solution: icPortals eliminated the need for delivering AMA content using multiple emails by providing a single portal integrated with the AMA website for all content pertaining to the Customer Message Management forum.

Quote:

"We calculated our gains from leveraging the icSuite with the Customer Message Management Leadership Series. We have more than 50 documents on the portal and more than 4,000 members that are accessing and downloading that content on a daily basis. That would have been more than 200,000 emails. We never would have sent these documents via email because it would annoy our members. With the icSuite we have gained 200,000 additional opportunities to communicate with our members."

Rebecca Bjelopetrovich
Marketing Director
American Marketing Association