Industry Quotes

"Companies have made their investment in sales administration and achieved efficiency. Now they are looking for solutions that enable marketing and sales teams to work together in order to sell more effectively."

Sheryl Kingstone - Senior Analyst
Yankee Group

"Leading MSB's CRM strategies have matured. They found just adding customer interaction channels, providing generic sales and support materials,and collecting/sharing unanalyzed customer data across those channels could do more harm than good to customer relationships. To be most effective they learned, responses and pro-active messages they and their partners delivered must be targeted, personalized, current, consistent, and channel-appropriate."

Joe Outlaw - President and Chief Analyst
Outlaw Research

"People love to buy from salespeople who can deliver relevant and accurate information without delay."

Gerhard Gschwandtner - Founder and Publisher
Selling Power

"iCentera enables marketing and sales effectiveness by packaging and delivering relevant information and dynamically delivering this intelligence externally to customers, partners, and prospects. Even better, it’s hosted so it’s cheaper to buy, faster to deploy and more secure."

Sheryl Kingstone - Senior Analyst
Yankee Group

"The world is no longer beating a path to the door of those who create the best product, but to those who deliver the most useful information."

Gerhard Gschwandtner - Founder and Publisher
Selling Power

"It is critical that companies understand the difference between sales administration and true sales effectiveness and the different role technology can play in order to leverage information to drive more revenue."

Sheryl Kingstone - Senior Analyst
Yankee Group