Customer Quotes
"At Hub Labels we have found iCentera to be a highly effective means of staying top of mind with prospects, converting leads into customers, and re-engaging past customers who have become inactive. iCentera makes it easy for us to build targeted marketing portals where our prospect and customer audiences can obtain information about Hub Labels products and services as well as receive messaging and outreach from us. We occasionally drip collateral and newsletters to these portals and have had a great success rate with prospects following up with us based on these communications to make purchases or engage into a sales cycle. Many of these audiences might have been ignored or would have required laborious manual outreach if not for iCentera’s messaging capability and the responses we receive from our portals and messaging help to drive us to the most interested and highest priority prospects and accounts. iCentera portals have been directly responsible for a number of wins for Hub Labels including a recent 100,000 label order and were also a factor in helping us achieve our largest sales month in the history of Hub Labels in April of 2007."
Jon Freed
Director of Sales & Marketing
Hub Labels
"As a senior marketing manager with a large portfolio of products and units to service, my individual goal is to make it easier for sales to sell and our customers to do business with us. One of the ways I can do that is by trying to extend the reach of the sales force. iCentera is one of the best tools I can use to do that."
Bill Fuesz
Sr. Marketing Manager
ADC
"We used iCentera to manage the entire financing process from prospecting all the way to the final wire
transfer. One of the biggest mistakes companies make is not understanding what VCs are looking for
and if you don't get it, you are just a whistle in a windstorm. iCentera has not only allowed us to bring a
new approach to securing financing, but it has allowed us to stand out in the crowd as a company who
understands VCs. With iCentera we were able to bring clarity and confidence into a process that can be
daunting. We could see and track every step through the portal. We knew which parties were truly
interested and which were not. Everyone was on the same page and there were no worries about who
forgot to do what or what phase they were at. Finally, we could immediately communicate with them
and deliver the information they needed to feel confident with HotGigs. Now that we are about to go to
market and have the investors onboard, the portal serves as the primary communication and
collaboration vehicle for our board meeting. It is great to have a meeting and at the end hear new
board members say, "that is good, make sure everything is on the portal." For them the portal is like a
handshake, it becomes the center of the relationship. In the end we raised $5M in 9 weeks."
Doug Berg
Founder and CEO
HotGigs
"iCentera has enabled us to get closer to our key accounts, communicate more effectively and deliver the best practices, planning and demonstrations that separate us from the competition. We measure the success of the portals by seeing who has accessed the portals. I can say that every day, we see a customer accessing content or communicating with us through their private portal. iCentera helps us know that we are moving in the right direction with some of our most important customers. Even more so, our customers are asking us how they can leverage portals for their own organizations. That is our final proof point to the success of iCentera’s Portals for Mortals."
Brandon Zeuner
Director Key Accounts
Sage CRM Solutions
"iCentera is really a new concept for us. It’s a personal, client-based solution. The portals are a good way to have all of our assets right in front of our customers and prospects. They hold competitive reports, data sheets, and any communications between our sales teams and clients. It’s a great way to make a presentation without having to go to the clients and they can get access anytime and talk to us through the portal. Our clients get the information they need at their leisure and analytics allow us to see what they have accessed and what is important to them."
Evan Smith
International Account Executive
VNU Global Media
"We were using a document management solution to house our Marketing Encyclopedia to enable our global sales force and share information across the company. It was cumbersome to keep up to date, removing and replacing new materials was a multi-step process. We had to send emails when new material was made available and it was not intuitive to search and find documents. We have moved the Marketing Encyclopedia and 439 documents to iCentera. iCentera is simple, intuitive and easy to use. It lets us work more collaboratively and it’s easy for sales teams to find what they need, when they need it. iCentera makes my life easier when updating, managing and replacing content, as well as making each sales rep’s life easier when searching, leveraging and delivering the content."
Mary Lindmeier
Director of Field Marketing
newScale, Inc.
"In the market research industry, accurate data and access to information is everything. Harris Interactive is known to have some of the most sophisticated and in-depth research in the industry and the intellectual capital in our company is immeasurable. iCentera has allowed us to do what we have been trying to do for years - harness the weight of the entire organization and capture our entire document universe, customize it and use that content in ways that we have never been able to do before. Most of all, the solution has brought new opportunities to the company; extending our brand, deepening our client relationships and in the end enabling us to sell more."
Carly Lejnieks
Director of Marketing
Harris Interactive Service Bureau
"Every time content was updated or changed it was a five to six step, manual process ending with an email that I sent to the world-wide sales team alerting them of the changes. It got to the point that the teams were sick of getting emails from me and I was sick of sending them. Still, people would constantly call me to ask where a document or white paper was. iCentera has streamlined a six step manual process down to two quick steps. With iCentera all of our content will always be up-to-date and accurate. In addition, our sales teams, marketing organization, customers and partners, always have access to the information that is most important to them. When we evaluated iCentera we could immediately see the value because it can streamline everything. We are continuing to see that value today."
Elliott Powers
Marketing Communications Manager
CipherTrust
"Culinary tourism is the new hot trend in the travel industry today. We formed the International Culinary Tourism Association to provide members with the resources and information they need to incorporate culinary tourism into their offerings. With 530 members in 11 countries, email was a very cumbersome way of communicating. Through the icSuite we are easily able to provide three different types of portals for members, media, and board members which we have branded BrainFoodTM portals. We launched the BrainFood portals last Fall and experienced an immediate spike in memberships because of the value of the portals to potential members. Our members tell us that the portals are the most popular benefit of the membership. And we know they are because we can see members logging onto the portals daily. The icSuite really is a simple, easy to use, and powerful communication solution."
Erik Wolf, the Global Gourmet and
President and CEO
International Culinary Tourism Association
"The insurance business is a paper intensive industry with an enormous amount of complex information and documentation. At King and Companies we want to bring the human touch to insurance and work closely with our clients to meet their insurance needs and stay within state and federal compliance guidelines. We use the icSuite to deliver client insurance portals which we have customized and branded for each client and are known to our clients as HRescue. HRescue portals contain everything that pertains to a company’s insurance policies, from education to claim forms, HIPAA notifications, direct links to carrier websites, I-9s, workplace posters, and benefit flyers reducing the large amount of paperwork that is a critical part of the insurance industry. With the icSuite we can deliver HRescue as a value-added service that looks completely proprietary and differentiates King and Companies from the competition by giving our clients the close vendor relationship they want but can’t receive from some of the larger insurance firms today."
Sandra Schlaefer
President
King and Companies, Inc
"As a b-to-b research advisory services firm that delivers operational intelligence to sales and marketing executives, it is important that our clients have 24 hour access to the research and reports we provide. iCentera gives us a flexible platform to deliver research services to our clients in an effective manner, with the icSuite we received the critical functionality we needed to deliver content through multiple portals without requiring the costly infrastructure to deliver an enterprise class solution. At SiriusDecisions, the icSuite has the dual role of delivering content to our current customers who are leveraging Sirius research and services as well as allowing our sales teams to manage prospect interactions, through the entire sales process"
Rebecca Barber
Marketing Manager
SiriusDecisions, Inc
"Our solutions are highly complex and there is a lot of documentation that has to be created and delivered to customers. In the past it was up to the customer to store all this documentation and ensure they had the most current version of any given document. Now, we use the icSuite as an online library. The icSuite’s biggest benefit is the sheer convenience of the solution. It’s easy for customers to use and download information from a single place. For us there is an enormous time saving as the platform’s auto-notification of new documentation eliminates the need to send multiple emails. Our clients get 24/7 access to all the information they need, and we have confidence in the knowledge that the right information is provided to them in a secure environment. As a company responsible for mission critical transaction support, our icSuite goes a long way toward demonstrating our commitment to high quality service to our customers."
Jim Bolton Manager
Marketing & Communications
Finetre Corporation
"With the icSuite we are better managing our sales collateral with our sales team during the sales process. Now we can take the early relationship grooming off their plates. And when we add a sales executive to a portal, we know they have the right marketing and customer information to develop the relationship with the prospect further. Based on the prospects portal usage and what information they were interested in, our sales team can find and deliver additional materials right from the sales portal. It builds credibility for the marketing team because we are able to ensure sales has everything they need and that prospecting is data-driven, instead of just passing on leads from a tradeshow."
Stephen Armstrong
Vice President Marketing
Patient Care Technology Systems
"We calculated our gains from leveraging the icSuite with the Customer Message Management Leadership Series. We have more than 50 documents on the portal and more than 4,000 members that are accessing and downloading that content on a daily basis. That would have been more than 200,000 emails. We never would have sent these documents via email because it would annoy our members. With the icSuite we have gained 200,000 additional opportunities to communicate with our members."
Rebecca Bjelopetrovich, Marketing Director
American Marketing Association
"One of the key benefits is that it is easy for the field to give us feedback on content. They don't have to chase someone down. Teams can go straight to the author of a piece of content directly through the icIntelligence Center."
Rick Pleczko
President and CEO
Idera
"Companies today don’t have 6 months to a year to deploy solutions that help them grow revenues. For a fast growing company like Scalix who relies on direct sales and channel partners, it is critical that we manage our marketing and sales content and deliver it in a way that mimics the selling process and works with our existing CRM solution. The icSuite was up and running in 24 hours after signing the contract with iCentera. This allows us to more effectively deliver information about Scalix’s email and calendaring software to our staff, partners and customers."
Phil Lavery
VP Sales and Business Development
Scalix
"Because our sales intranet site was at a centralized location and inside our firewall, VPN connection was required to access the information posted on the intranet site. We needed something that was web-based and could easily deliver the latest and greatest information to our sales reps that are frequently traveling on the road. We have completely migrated all information from our in-house built sales intranet to iCentera, with plans to move additional information from other divisional intranet sites to the advanced icContent Engine."
Shanel Vandergriff
VP of Marketing
AlterPoint
"The fundamental challenge to any team is its ability to interact and communicate together. Sales teams in particular experience information overload and are often unable to decipher what is important and useful. Through training we foster a culture and process that enables teams to identify and leverage their strengths so they can be more effective as a group. The icSuite automates this process after the sessions are done. The combination of CRKI and the icSuite makes it easier for marketing teams to deliver mission-critical training on products and services while allowing sales and partners to easily gain access, on-demand, to the methodologies and guidance they need to be successful."
Len D'Innocenzo
President and CEO
CRK Interactive
"With the icIntelligence Center, marketing is able to package and deliver the right information for every sales situation and automatically gain feedback on its usefulness."
Patrick Guay
Vice President of Worldwide Marketing
netForensics
"iCentera is not just faster and more cost-effective than an intranet – it’s better. I can profile a prospect, select appropriate collateral and see which presentation is most effective, all in a matter of minutes. "
Sales Account Executive
"When you are new to a product line or a company or client, you don’t have to waste time trying to find out what is important. With the icIntelligence Center you can easily find the good stuff, tailor it for your needs, and get it out to the customer and partner in a way that definitely differentiates you from the competition."
Amy Aycock
Sales Executive
CRKInteractive
"With the icSuite I was able to set up customized portals for my new product line in less than a day. My resellers now have access to selling tools and competitive information."
Channel Sales Executive
"Companies turned to CRM solutions for sales administration; increasing the productivity of their teams. And we deliver the best-of-breed solutions that help them achieve that goal. But now we are seeing companies that are frustrated with the lack of communication and knowledge sharing among employees and sales teams. Most of the CRM products in the mid-market were not designed to manage and deliver the actionable information that is necessary during the sales process to enable teams to sell better and sell more. The icSuite takes CRM to a point most technology solutions cannot effectively address. With the icSuite sales reps and partners can profile a customer and find information relevant to the sales process and customer needs."
Charles Cyna
Co-Founder
Avante Solutions
"With the icSuite our marketing teams can ensure they are delivering a consistent message externally and at the same time, the sales person knows exactly what intelligence they need and where they can get it. "
Patrick Guay
Vice President of Worldwide Marketing
netForensics
"We were about to begin the long process of building an intranet for the marketing group in order to more effectively deliver materials to sales. When we saw iCentera we knew that even in 2 years we wouldn’t be able to build something comparable."
Leslie Willard
CFO
Permeo
"We have a small core marketing team in Houston and our collateral had to be in delivered to multiple countries in multiple languages. A more traditional approach would cost us a lot of money and time. With the icSuite's icPortals we can deliver the most current information to our international partners and resellers in just a few clicks, they can do the translation themselves and immediately have it published globally in a matter of minutes. The icIntelligence Center allows our own teams to leverage the guided selling tools they need during the sale.The icSuite gives us one-touch distribution of information to everyone who needs to receive it."
Rick Pleczko
President and CEO
Idera
"Now, all the company’s collateral is up-to-date, easily available, and messaging is consistent. I know which collateral is the most effective by getting feedback from our sales team."
Marketing Executive
"We looked at our plans to build an intranet and immediately knew we wouldn’t be able to build anything comparable to the iCentera icSuite in less than 2 years."
Paul Strelzick
Vice President, North American Sales
"Our sales support materials were becoming scattered across people's hard drives, there was no consistency in terms of the presentation of materials or the messages people were delivering. With iCentera, marketing is able to package and deliver the right information for every sales situation and automatically gain feedback on its usefulness."
Patrick Guay
VP Worldwide Marketing
NetForensics
"In the last six months, IPIX introduced the CommandViewTM product line and we needed to quickly and effectively communicate with our partners about our products and services. We knew building partner websites from the ground up would take quite a bit of time, money and resources. With icSuite we can immediately create customized portals for each partner, reseller and distributor in a matter of minutes. We can now, with confidence, communicate quickly and effectively with a reliable, current and consistent message."
Lisa Bradshaw
Director Marketing
IPIX
"iCentera creates a framework for companies to leverage current collateral. It also creates a feedback loop that enables users to improve their marketing and sales intelligence. With Hoffman and iCentera, an enterprise can create useful and effective materials then dynamically deliver them to staff, partners, customers and prospects."
Steve Hoffman
President
Hoffman Marketing Communications, Inc.
"With the icSuite PowerTool you can map useful information to the sales cycle, this shortens the learning curve and allows sales and partners to learn as they sell."
Rick Pleczko
President and CEO
Idera
