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New email marketing tools make it easier to customize sales pitches, and keep track of Web-site responses, says the Wall Street Journal
Wall Street Journal (3/19/2007 8:00:00 AM) |
| Selling Software: Without a big marketing budget, small companies can use email to reach lots of customers quickly and cheaply, and easily customize their sales pitches to fit different customers' needs. The Wall Street Journal highlights iCentera's ability to help businesses with 1-to-1 marketing and messaging. |
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