NETFORENSICS SELECTS ICENTERA TO PROVIDE VIRTUAL MARKETING ORGANIZATION FOR ITS GLOBAL SALES FORCE
iCentera's icSuite enables sales teams to sell more effectively through messaging consistency, immediate access to relevant content, and feedback on effectiveness of all marketing tools to bridge the gap between sales and marketing.
MINNEAPOLIS, MN. June 15, 2004—iCentera, the leading provider of intelligence centers for Marketing and Sales Effectiveness (MSE), today announced that netForensics, Inc., the pioneer and recognized market leader in Security Information Management (SIM), has selected the icSuite to provide a virtual marketing support tool for its global sales force. Through the icIntelligence Center, netForensics can dynamically promote and deliver marketing and sales materials in a matter of minutes, creating a virtual marketing tool for its geographically dispersed sales force. The icSuite delivers a hosted marketing and sales intelligence center that enables Dynamic Intelligence Delivery (DID), allowing teams to share and retrieve current and relevant information internally and dynamically promote information externally to partners, customers, and prospects in order to sell more effectively.
Effectively delivering marketing materials and controlling the corporate message is a challenge for most companies. Marketing teams create and recreate messages, lacking a viable feedback loop to help them augment and expand on the materials that help sales teams sell more. "Our sales support materials were becoming scattered across people's hard drives, there was no consistency in terms of the presentation of materials or the messages people were delivering," said Patrick Guay, Vice President, Worldwide Marketing, netForensics. "With iCentera, marketing is able to package and deliver the right information for every sales situation and automatically gain feedback on its usefulness."
To enable sales staff netForensics had leveraged a combination of Salesforce.com to track account and contact information, and an internally developed document management system to help drive the corporate message. However, as the company continued to enjoy an accelerated growth rate, a more robust, integrated solution was required. netForensics selected iCentera as that solution provider.
With the icIntelligence Center, marketing organizations can promote, package and dynamically deliver intelligence directly to a customized intelligence center for their global sales force. iCentera provides marketing organizations with an automated feedback loop by tracking materials by download as well as a user rating system and direct feedback capabilities that link collateral to its authors. Advanced search capabilities make it easy to search for materials and receive just-in-time training for sales reps. For example sales staff simply provide the icIntelligence Center with the potential customer's industry and need and receive relevant content that matches the customer's profile. netForensics' marketing organization is now easily able to provide mission critical materials enabling its global sales teams to sell better.
"To stay competitive and grow revenues companies must differentiate themselves from the competition and deliver a consistent message that demonstrates their value proposition one customer at a time," said Craig Nelson, President of iCentera. "We are excited to help an award-winning company like netForensics continue to deliver its market leading message."
About netForensics
netForensics is the leading authority in Security Information Management having invented a family of enterprise-class solutions that deliver unsurpassed security information control with greatly accelerated time-to-value. With award-winning technology, netForensics nFXtm aggregates and correlates data from best-of-breed security products into a single data repository, pinpointing the most-critical 'real' issues and launching integrated incident resolution and reporting remediation processes. nFx integrates security operations with security policy, minimizing risks and creating a repeatable policy and compliance platform to create value for the enterprise. Headquartered in Edison, NJ, netForensics has the largest SIM install base in the world with 300+ clients including Global 1000 enterprises and government organizations operating some of the largest networks in the world. For more information, please call 732.393.6000 or visit www.netforensics.com.
About iCentera
Within 24 hours, iCentera delivers a hosted Marketing & Sales Intelligence Center that companies can market, sell, and communicate through. iCentera's icSuite provides absolute content management, private website creation, and real-time analytics so that companies can immediately begin to sell better and sell more. Founded in 2003, iCentera "Portals for Mortals" enable companies to deliver their information, their way, to whomever they chose. icSuite customers include: AlterPoint, American Locker, IPIX, netForensics, and NexTone. Partners include: The American Marketing Association (AMA), salesforce.com, and Avante Solutions. For more information please call us at 866-556-1288 or visit us at http://www.icentera.com.