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iCentera News

netForensics Selects iCentera To Provide Virtual Marketing Organization For Its Global Sales Force

iCentera's icSuite enables sales teams to sell more effectively through messaging consistency, immediate access to relevant content, and feedback on effectiveness of all marketing tools to bridge the gap between sales and marketing.

MINNEAPOLIS, MN. June 15, 2004—iCentera, the leading provider of intelligence centers for Marketing and Sales Effectiveness (MSE), today announced that netForensics, Inc., the pioneer and recognized market leader in Security Information Management (SIM), has selected the icSuite to provide a virtual marketing support tool for its global sales force. Through the icIntelligence Center, netForensics can dynamically promote and deliver marketing and sales materials in a matter of minutes, creating a virtual marketing tool for its geographically dispersed sales force. The icSuite delivers a hosted marketing and sales intelligence center that enables Dynamic Intelligence Delivery (DID), allowing teams to share and retrieve current and relevant information internally and dynamically promote information externally to partners, customers, and prospects in order to sell more effectively.

Effectively delivering marketing materials and controlling the corporate message is a challenge for most companies. Marketing teams create and recreate messages, lacking a viable feedback loop to help them augment and expand on the materials that help sales teams sell more. "Our sales support materials were becoming scattered across people's hard drives, there was no consistency in terms of the presentation of materials or the messages people were delivering," said Patrick Guay, Vice President, Worldwide Marketing, netForensics. "With iCentera, marketing is able to package and deliver the right information for every sales situation and automatically gain feedback on its usefulness."

To enable sales staff netForensics had leveraged a combination of Salesforce.com to track account and contact information, and an internally developed document management system to help drive the corporate message. However, as the company continued to enjoy an accelerated growth rate, a more robust, integrated solution was required. netForensics selected iCentera as that solution provider.

With the icIntelligence Center, marketing organizations can promote, package and dynamically deliver intelligence directly to a customized intelligence center for their global sales force. iCentera provides marketing organizations with an automated feedback loop by tracking materials by download as well as a user rating system and direct feedback capabilities that link collateral to its authors. Advanced search capabilities make it easy to search for materials and receive just-in-time training for sales reps. For example sales staff simply provide the icIntelligence Center with the potential customer's industry and need and receive relevant content that matches the customer's profile. netForensics' marketing organization is now easily able to provide mission critical materials enabling its global sales teams to sell better.

"To stay competitive and grow revenues companies must differentiate themselves from the competition and deliver a consistent message that demonstrates their value proposition one customer at a time," said Craig Nelson, President of iCentera. "We are excited to help an award-winning company like netForensics continue to deliver its market leading message."