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Ipix Deploys iCentera To Deliver Sales Intelligence To Global Partners, Resellers and Distributors

Customized icPortals Provide On-Demand Access to Up-to-Date Marketing Materials and Sales Collateral

MINNEAPOLIS, MN. October 11, 2004—iCentera, the leading provider of intelligence centers for Marketing and Sales Effectiveness (MSE), today announced that IPIX Security, a premium supplier of intelligent video surveillance systems, has selected the icSuite to deliver sales intelligence to their global partners, resellers, and distributors. Through Dynamic Intelligence Delivery (DID) the icSuite enables companies to create and deliver customized portals for partners, prospects and customers in a few minutes. Through the icPortals IPIX™ partners have centralized on-demand access to consistent, current and relevant sales information.

"In the last six months, IPIX introduced the CommandView™ product line and we needed to quickly and effectively communicate with our partners about our products and services. We knew building partner websites from the ground up would take quite a bit of time, money and resources," said Lisa Bradshaw Marketing for IPIX. "With icSuite we can immediately create customized portals for each partner, reseller and distributor in a matter of minutes. We can now, with confidence, communicate quickly and effectively with a reliable, current and consistent message."

Through the icSuite, IPIX gains a centralized intelligence center they can market and sell through. icPortals increase the lines of communication between partners by dynamically delivering mission-critical sales intelligence such as pricing information, product data sheets, presentations and marketing collateral. Robust analytics give companies critical feedback on what documents are being used and are most effective. Partners are also able to submit materials they think are most relevant in the field creating an invaluable feedback loop in the effort to sell more. IPIX plans to extend its use of icPortals to create customized portals for media, current customers and prospects.

"In today's fast moving business environment, on-demand solutions have become a necessity. Being a hosted solution within 24 hours of selecting the icSuite we were able to deliver sales effectiveness, content management and custom portal creation to IPIX, their sales channels, and customers," said Craig Nelson President and CEO of iCentera.