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iCentera Delivers Portal For 3,500 American Marketing Association CMM Forum Members Around The Globe

The AMA Customer Message Management Portal Delivers Content that Increases Marketing's Impact on Sales

MINNEAPOLIS, MN. May 23, 2005—iCentera, the leading provider of on-demand communication portals that change the way businesses communicate, announced today that it has delivered a portal to support the Customer Message Management (CMM) Leadership Series for more than 3,500 American Marketing Association (AMA) CMM Forum members around the globe. With iCentera the AMA can provide on-demand access to content produced for the CMM Leadership Series, which focuses on increasing marketing's impact on the sales process and revenue generation. The iCentera icSuite promotes, manages, and tracks all of the CMM Leadership Series content including webcasts, internet radio broadcasts, CMM presentations, and industry best practices. Marketing professionals can self-register for the CMM Leadership Series portal at http://www.icentera.com/host/ama/

"The CMM Leadership Series has been very successful at addressing the critical issues that are affecting a marketer's ability to truly impact revenue generation. Because of the CMM Forum's popularity, the AMA quickly realized the need to give CMM Forum members 24x7 access to the content that would make them more effective," said Nancy Costopulos, Senior Director of Marketing & Sales at the AMA. "With iCentera we are able to capture and share industry best practices, sponsor collaboration, and promote content that marketing professionals can immediately take advantage of in their daily routine."

The CMM Leadership Series is an ongoing program of seminars focused on identifying ways for marketing professionals to increase their impact on the sales cycle. In 2005 alone, the CMM Leadership Series has held 16 events that deliver practical ideas, tools, and templates focused on helping marketers become more relevant to the sales process and revenue generation by more effectively supporting the customer conversation. Leveraging the icSuite the AMA is able to capture and deliver the content from the series and make it available for access on-demand.

"As the AMA, our job is to introduce our members to the latest information as well as industry best practices and tools they can immediately leverage in order to become more effective at their jobs," said Dennis Dunlap, CEO of the AMA. "With iCentera, we are able to provide access to content from industry thought leaders in the area of marketing effectiveness. Now our members have practical tools for bridging the gap between marketing and sales."

iCentera changes the way businesses communicate by delivering on-demand communication portals. The icSuite's portals are easy to use, customizable private website portals that enable companies to communicate and collaborate with any audience. The icSuite's "Portals for Mortals™" delivers custom portal creation, absolute content management, and real-time analytics for all client communications including communications with customers, partners, and prospects. More importantly, portals can be created, tailored, and delivered within 5 minutes without any IT involvement.