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iCentera Delivers Thought Leadership On Dynamic Business Communications At The AMA Leadership Series

Customer Message Management Leadership Series Continues to Deliver Tools that Make Marketing More Relevant to Revenue Generation

MINNEAPOLIS, MN. January 4, 2005—iCentera, the leading provider of on-demand communication portals that change the way businesses communicate, announced today that they are continuing as a founding sponsor of The American Marketing Association's (AMA) Customer Message Management (CMM) Leadership Series. The CMM Leadership Series includes webcasts, internet radio shows, industry best practices and leadership forums dedicated to bringing increased focus around making marketing organizations more relevant to the revenue generating activities of the sales force. iCentera "Portals for Mortals™" enable marketing and sales teams to create and deliver messaging through customizable customer portals within five minutes with no technical expertise, hardware or software. As a thought leader iCentera joins a group of marketing and sales effectiveness leaders in delivering best practices for the 24 event series. More information on the CMM Leadership Series can be found at www.marketingpower.com/cmm.

"Competitive environments require that marketers gain new tools and practices for meeting the business bottomline and the CMM Leadership Series aims to do just that." said Tim Riesterer, CMM Forum Chair. "Critical to this process is the ability to consistently, quickly, and effectively deliver these messages internally to sales teams and externally to partners and customers. iCentera's expertise in internal and external business communications is a great fit to our CMM Leadership Series and we are excited to have their continued participation."

Currently iCentera provides the CMM Leadership Series Portal that delivers content to the 4,000 plus forum participants. iCentera will discuss best practices for bridging the gap between marketing and sales as well as tools for dynamically reaching customers, partners and prospects. iCentera CMM Leadership events will be held on the following dates:

  • January 9, Webcast
  • February 13, Webcast
  • March 15, Internet Radio Broadcast
  • May 8th, Webcast

"The CMM Leadership Series is the only place that marketers can truly educate themselves on issues that are not only critical to the business of marketing but are critical to driving revenues throughout the enterprise," said Craig Nelson, President and CEO of iCentera. "We are excited to continue our participation in an educational forum that addresses the true needs of the market and provides best practices for long-term success."