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iCentera News

iCentera 3.0 Speeds Customization And Personalization Through New Package Editions, Functionality and icExchange Community

Mortals Deliver Highly Customized, Personalized CRM Portals On-Demand

MINNEAPOLIS, MN. June 20, 2006 — iCentera, the leading provider of on-demand CRM portals for effective lead incubation, marketing communications and customer and partner support, announced today the immediate availability of iCentera 3.0. Designed for marketing and sales "mortals", iCentera delivers easy-to-create portals that allow anyone in an organization to create, manage and deliver customized communications for marketing, sales, partners and customers. With iCentera 3.0 customers gain access to powerful new features including automatic proposal generation, auto portal registration to support large events, and icExchange — the first solution to enable companies to automatically generate targeted, personalized portals from proven content templates. The launch of iCentera 3.0 also includes four new product editions targeting specific marketing and sales needs including support for marketing events, lead incubation, sales enablement and 1to1 communication with partners, prospects and customers. iCentera Enterprise delivers all the features and functionality of the four editions in one combined solution.

According to a recent Yankee Group report, "55% of respondents acknowledged they could not find appropriate marketing materials for specific customer situations" and "42% acknowledge they struggle [in the effort] to generate qualified leads." iCentera complements traditional CRM solutions by automating the process of locating, creating, customizing and delivering marketing materials and perform targeted messaging through actionable on-demand portals to generate quality leads. With the new icExchange, for the first time, customers can generate highly-targeted, personalized portals based a library of proven, ready-made portal designs and best practices. iCentera 3.0 reduces the effort to create customized portals by 500%.

Sales and Marketing analyst firm, SiriusDecisions began using iCentera 1to1 Communications Edition to deliver subscription services to their clients. With over 15,000 downloads through portals designed for each of SiriusDecisions' products, customers have 24/7 access to the latest research. Recently, SiriusDecisions expanded their use with iCentera Event Edition to drive daily communications and deliver content to attendees of the 2006 SiriusDecisions Summit. Within days there were over 1,300 downloads of conference materials. SiriusDecisions is able to provide effective communications pre and post event through innovative portal management capabilities with the iCentera Event Edition.

"With iCentera Event Edition, we are able to provide 24 hour access to event presentations, sponsors' marketing material and daily updates to all conference attendees. The reporting and analytics gave us real-time feedback on the session content that was most relevant to each participant," said Rebecca Barber, marketing manger, SiriusDecisions. "Our attendees appreciated the convenience of an event-specific web portal, and we were able to provide everything without massive IT support or cost."

iCentera 3.0

iCentera 3.0 launches with new application-based editions that provide purpose built functionality. The four new iCentera editions are:

  • iCentera Event Edition - Support event communication and convert event participants into leads.
  • iCentera Lead Incubation Edition - Automate targeted messaging to convert leads into quality opportunities.
  • iCentera Sales Communication Edition - Optimize sales effectiveness and performance of your sales team.
  • iCentera 1 to 1 Communications Edition - Enable customized communication with customers, partners and prospects.

Pricing and Availability

iCentera 3.0 is available immediately. Pricing for the editions begins at $995 on a per month basis. For more information on icExchange, an online community of marketing and sales templates and best practices, please visit www.icentera.com/templates

About iCentera Corporation

Founded in 2003, iCentera is the leading provider of on-demand CRM portals for lead incubation, marketing communications and customer and partner support. Within hours, iCentera's hosted solution provides custom portal creation, content management, and real-time content and portal analytics so that companies can immediately improve communication with any audience, any time. More than 52,000 subscribers leverage iCentera to create and manage over 4,200 portals. Customers include: ADC, American Locker, The American Marketing Association (AMA), Sage Software, Harris Interactive, Draka, IPIX, Visto, and VNU Global Media. iCentera is salesforce.com Sforce Certified. For more information visit www.icentera.com