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iCentera News

iCentera 3.0 Now Available on Salesforce.com's AppExchange

Salesforce.com Customers Can Now Deploy iCentera Directly Within Their Salesforce Implementations

SAN FRANCISCO - July 12, 2006 — iCentera, the leading provider of on-demand CRM portals for effective marketing and sales communication, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, announced the availability of iCentera for salesforce.com's AppExchange. Designed for sales and marketing "mortals" iCentera 3.0 delivers easy to create portals that enrich the communication and collaboration between marketing, sales, partners, prospects, and customers. Built on the AppExchange on-demand platform, iCentera is immediately available for deployment at http://www.salesforce.com/appexchange/.

iCentera augments marketing and sales effectiveness -- improving lead quality, reducing sales cycles and increasing win percentage -- by communicating, collaborating and measuring information delivery between marketing, sales, partners, prospects and customers.

Using iCentera's on-demand CRM portals for automated content management, analytics and sales guidance, companies are able to better inform prospects, partners and customers, provide convenient access to relevant information, and measure information usage and usefulness. With iCentera, sales people gain greater insight into their customer's needs in order to beat the competition. In addition, iCentera improves customer and partner satisfaction by delivering targeted, organized and current information during the sales process.

"Improving lead quality, prospect readiness, and marketing and sales effectiveness is the core mission of iCentera," said Craig Nelson, President and CEO of iCentera. "iCentera for AppExchange is an easy way for any marketing or sales professional to find current and relevant marketing material using iCentera's guided selling capability and then create targeted, private Web portals in 60 seconds or less."

"iCentera for the AppExchange provides an excellent solution for improving marketing and sales effectiveness at companies of all sizes," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "By fostering better communication, collaboration and information delivery online, iCentera's solution demonstrates the power of on-demand computing for marketing and sales organizations."

iCentera for AppExchange is one of more than 250 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a salesforce.com customer's account. AppExchange can be found at http://www.salesforce.com/appexchange/

About iCentera

Founded in 2003, iCentera is the leading provider of on-demand marketing and sales portals that enrich the communication and collaboration between marketing, sales, partners, prospects and customers Within hours, iCentera's hosted solution provides custom portal creation, content management, and real-time content and portal analytics so that companies can immediately improve communication with any audience, any time. More than 52,000 subscribers leverage iCentera to create and manage over 4,200 portals. Customers include: ADC, American Locker, The American Marketing Association (AMA), Sage Software, Harris Interactive, Draka, IPIX, Visto, and VNU Global Media. iCentera is salesforce.com Sforce Certified. For more information visit www.icentera.com

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at http://www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of April 30, 2006, salesforce.com manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and AppExchange Successforce and The Business Web are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.