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Avitage and iCentera Team To Offer Best-In-Class Sales-Enablement Solution That Enables SMBS To Sell More Within Weeks

SaaS Offering for Small and Mid-Size Marketing, Training and Sales Organizations

Burnsville, MN and Waltham, MA (PRWeb) November 20, 2008: The power of two best-in-class SaaS vendors combine to provide affordable 360-degree sales enablement. Avitage, www.avitage.com, a multimedia and sales-enablement company, and iCentera, www.icentera.com, provider of on-demand portal software for sales enablement, announced today the integration of their two respective sales-enablement systems to provide a comprehensive and cost-effective solution for SMB customers.

"We're very pleased to have accomplished this integration," states Jim Burns CEO of Avitage, "now with one combined application customers are provided a single solution for improving knowledge transfer and customer communications. Nowhere else can a customer find all of the capabilities that our collective offering provides."

Craig Nelson, CEO of iCentera, couldn't agree more, "In today's selling environment, it has become essential to enable sales with just-in-time multimedia training delivered via targeted portals to ensure that direct and channel sales are at their best. The integration between our products allows our customers to bring to life compelling messaging using the Avitage multimedia management and production services. There is no doubt our clients sell more and gain greater returns on their training and marketing investments because of the power of our best-in-class solution."

Through the combined offerings of the Avitage multimedia management system and the iCentera 360-degree sales enablement portal application, customers realize:

  • Quicker ramp-up time for new reps
  • Improved sales conversations that lead to higher win rates, average sales sizes and margins
  • Better call preparation and more-productive selling time
  • Leveraged use of sales-support people
  • Sales reps selling value over price
  • Tailored, relevant customer communications that create better relationships
  • Better customer experience

Other general-purpose systems manage documents or enable portals, but do little to drive more-effective selling. They also require significant development effort and ongoing support resources.

This offer is unique in the way business people can easily communicate with sales, partners and customers by managing documents and multimedia objects, as well as instantly assemble and deliver tailored, relevant documents and multimedia programs.

Specific capabilities include:

  • Intranet sales portals that allow business professionals to manage, organize and deliver highly relevant content
  • Extranet channel partner and customer portals to deliver a consistent marketing voice across the entire enterprise and beyond
  • Knowledge repositories as "collections" of content organized to guide sales to quickly understand, deliver and track content
  • Multimedia management for PowerPoint®, audio, Flash® and video with automatic conversion of PowerPoint and audio into Flash modules in a unique database system
  • The ability for business professionals to select, assemble and deliver custom shows as PowerPoint, multimedia Flash, MP3 (podcast), web meetings and to PDA devices
  • Usage metrics at the user, document and category levels
  • Content-management services combined with collaborative tools and real-time analytics
  • Webinar support services
  • Multimedia production services including PowerPoint, audio, Flash and video
  • Web-meeting support for sales and sales support

To view a high-resolution version of the embedded video, click here: http://www.youtube.com/watch?v=6VpuLTEpBLE&fmt=18