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Infor Leverages iCentera to Drive Sales Enablement Across More Than 9,000 Users

Global Software Leader Relies on SaaS Solution for Sales, Channel Partners, and Employee-Facing Collaborative Portals to Increase Sales Productivity

Minneapolis, MN - August 11, 2009: iCentera (www.icentera.com), the sales enablement company, today announced that Infor, one of the world's largest providers of business software, has created and deployed more than 30 targeted iCentera portals throughout its organization to enhance sales productivity, collaborate across geographic boundaries, and measure usage patterns on a daily basis to drive stronger and more productive marketing and sales cycles. This marks the second consecutive year Infor is using iCentera as a single sales enablement platform company-wide.

iCentera creates and deploys socially intelligent, sales enablement portals that dynamically adapt to the changing needs of sales, marketing, partners, and their customers to optimize sales effectiveness, reduce the sales cycle, and reduce the cost of selling. iCentera's collaborative sales enablement SaaS solution provides measureable advantages over in-house builds and other vendor solutions which are often static, dormant document storage repositories that provide no real-time sales guidance or social media capabilities to foster the user communities that are required to bridge the gap between marketing and sales through blogging, discussion forums, and user feedback.

"Today, sales enablement has to be enterprise-wide," said Dave Alampi, Infor's VP, Global Marketing Strategy & Services. "The entire company must be empowered." Infor began using the iCentera solution to meet its needs for distributing large amounts of information in a targeted and organized fashion to a highly disparate, rapidly growing global organization, and to make that information easy to find. The company also needed an easier way to keep the content fresh and relevant to the specific interests of its diverse sales teams and channel partners - and it had to roll out its new portals quickly, reaching thousands of staff and partners. iCentera's services organization provided guidance and best practices for creating Infor's portals, which today serve a wide variety of communities for its many product segments, such as Performance Management and ERP. Within 90 days, Infor was able to fully deploy content portals that include discussion forums, content ranking, feedback, and other features to drive better collaboration. Today , the company has over 5,100 documents, uploaded, organized, and available across its portals."

"Our most active users are 1,500 sales and marketing people and 50 content publishers," said Alampi. "We also have 1,000 channel partners who are selling our solutions and accessing our content through our channel sales portal. We determined in a recent survey that more than 99% of our reps are already using our sales portal. The most important thing we can do is make it fast and easy for our employees and partners to find the relevant content they need to succeed in their jobs. That is what iCentera helps us accomplish. We continue to find additional ways to use the solution and are just starting to put into practice some of iCentera's social features, including discussion forums within our community portals."

Infor (www.infor.com) is one of the largest providers of business software in the world, with more than $2 billion in revenue, 70,000 customers, and 8,000 employees. The company offers a full range of enterprise business software including customer relationship management, enterprise asset management, enterprise resource planning, financial management, and supply chain management.

"Aligning marketing and sales to drive revenue growth while improving sales productivity is absolutely a top priority for any company in today's market," said iCentera CEO Craig Nelson. "We're very pleased to see our sales enablement solution being aggressively deployed by one of the world's leading enterprise software vendors. Infor is one more shining example of the high-calibre, forward-thinking organizations from many industries that continue to deploy our proven solution to power their sales enablement initiatives."