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iCentera News

iCentera Achieves Market Momentum With New Enterprise Class Customers Deploying iCentera's Sales Enablement Platform

Fortune 1000 and SMB Customers Deploy Sales Enablement Platform across Entire Company and Sales Channels to Drive Sales

Minneapolis, MN — November 9, 2009: iCentera (www.icentera.com), the sales enablement company, today announced the achievement of corporate milestones and market momentum for its industry-established software-as-a-service (SaaS) sales enablement platform, a proven solution to optimize marketing and sales for large and mid-sized enterprises. With new deployments during 2009, well over 150,000 subscribers at some of the world's largest and most recognized organizations are now enabled through the iCentera sales enablement platform to sell more effectively, including the NBA, Tyco Electronics, NetApp, Infor, and Mercury Computer Systems.

This first in a series of corporate milestones reflects iCentera's double digit revenue growth for the fifth straight year and strong market adoption with customer renewals and new customer engagements. Along with the large scale deployments recent additions over the last quarter include the following customers: MDS Pharma Services, Solta Medical, SendWordNow, Oceanos, Akorri, iWave and ProSource, among others.

"Underlying the sales enablement mission to transfer knowledge is the technology infrastructure that makes it possible. The technology platform will have a range of capabilities for creating high quality customer messages, accessing and incorporating tools, collaboration capabilities and support for learning," said Joe Galvin, Vice President and Research Director, at SiriusDecisions. "Equally important is the ability to measure usage to continuously improve the quality and impact of the content."

"In 2009, driving revenue growth while decreasing the cost of sales has caused management of all size companies to rate sales productivity, optimization and effectiveness as a top priority. In addition, the need to harness the power of the entire organization and partner channel to close deals in highly competitive environments has captured the attention of our customers and the leading analysts covering Sales Enablement," said iCentera CEO Craig Nelson. "We are pleased to be powering critical sales enablement initiatives at world-class companies."