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iCentera Sponsors Salesforce.com's Dreamforce 2009 Conference For Sixth Straight Year

Minneapolis, MN — November 11, 2009: iCentera (www.icentera.com), the sales enablement company, today announced the company is participating as a Bronze sponsor at Salesforce.com's Dreamforce Global Gathering 2009 at the Moscone Center in San Francisco from November 17- 20, 2009. iCentera (booth #1214) will showcase its industry-established software-as-a-service (SaaS) Sales Enablement Platform, a proven solution to optimize marketing and sales, to a global audience of 12,000 active salesforce.com users representing more than 2,000 companies seeking to improve productivity and business results.

iCentera provides the industry's most advanced yet affordable on-demand Sales Enablement Platform to drive knowledge transfer from marketing resources to sales, partners, and customers. iCentera's quick time-to-value platform enables business users to achieve 360- degree sales enablement portals by delivering role-based knowledge, asset usage tracking, and real-time analytics to improve opportunity conversion rates and reduce sales cycle time.

Today over 40 iCentera customers leverage the iCentera Sales Enablement Platform combined with Salesforce.com to:

  • enable business users to create prospect, partner, and customer portals in minutes,
  • deliver a consistent marketing voice across the company, sales channels, and customers with profile driven portals,
  • deploy a sales enablement platform to harness content from many sources delivered in one place, and
  • provide a cost effective way to reach thousands of partners and customers using an easy to deploy and cost effective solution

"We are delighted to participate in Dreamforce as a Bronze sponsor for the sixth consecutive year," said Craig Nelson, CEO, iCentera. "As a best-in-class solution for sales enablement, within weeks we are able to deliver information to drive better selling across the entire company, all sales channels and the customer using a single messaging vehicle."

iCentera combines the power of a profile-driven user interface, built-in real-time analytics, role-based content management and community segment portals to deliver a customized sales enablement solution that non-technical business user can create and manage. The platform offers a uniquely personalized user experience that adapts to each user's profile, delivering the latest marketing and sales content, product news, blogs, competitive updates, and campaigns based on the needs of each user.

For more information on sales enablement, visit www.icentera.com or follow iCentera on Twitter.