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iCentera Announces Version 7.0 of Sales Enablement SaaS Platform

New Release of Sales Enablement Platform for Improving Sales Effectiveness and Efficiency Adds Powerful New Sales Advisor Capability

Sales 2.0 Conference, San Francisco, CA, March 8, 2010 — iCentera, the sales enablement company, today announced the March release of iCentera 7.0, the latest version of the company's flagship Software-as-a-Service (SaaS) sales enablement platform. Powerful new features target enabling marketing and sales to be more productive, increasing sales, while reducing the overall costs associated with marketing and sales. The 7.0 release includes Google-like search functionality for all sales enablement resources along with built-in coaching and real-time collaboration with content authors and subject matter experts. Today, some of the world's largest and most aggressive industry leaders have implemented the iCentera Sales Enablement platform with deployments ranging from 50 to 25,000 subscribers.

"The 7.0 release delivers a host of new customer-requested sales and marketing capabilities and extends our leadership advantage over competing solutions and in-house custom builds that fail to deliver on business users needs over 90% of the time," said Craig Nelson, CEO of iCentera. "With a roster of mid- to large-size enterprise customers that is unmatched in our industry, we continue to listen and adapt to their needs, and allow our customers to focus on their core business operations rather than building custom software, all while refining a proven sales enablement platform that delivers rapid time-to-value."

iCentera provides companies with one single messaging platform that supplies detailed analytics to understand the effectiveness of the message across sales, partners, and the customer. iCentera currently supports 170,000 active subscribers who have created more than 10,000 targeted portals to communicate, transfer knowledge, and track internal and external sales behavior. Millions of transactions flow through the secure iCentera Sales Enablement platform including targeted news and campaigns, distribution of dynamic and trackable emails and electronic content binders, capture of content rankings, collaboration with content authors and subject matter experts, aggregation of sanctioned content to/from popular social media tools like Twitter, and more. To fully realize 360-degree sales enablement, iCentera captures and analyzes important behavioral analytics across sales, partners, prospects, and customers for these business-critical transactions.

"For a global, multi-tiered sales organization or a small sales team of 25, the need for effective, timely knowledge transfer is essential for sales reps and marketing teams," said Joe Galvin, Vice President and Research Director, SiriusDecisions. "Sales enablement creates the structure for knowledge transfer and defines its components, ensuring a strong foundation for all sales readiness resources to align their efforts and initiatives toward optimum productivity."

Key features of iCentera 7.0 include:

  • Sales Advisor: a Google-like search to locate any sales enablement tagged content in a searchable and navigable way; built-in coaching and real-time collaboration
  • Support for targeted company news, product updates, competitive information, campaigns, and other real-time information distribution
  • Electronic binders that pre-package sales-ready content for easy distribution, tracking, and ongoing management of targeted content
  • Enhanced support for subject matter expert communities and social media functionality to sanction content flow to/from popular social media tools and foster collaboration through internal and external portals

iCentera is participating in the Sales 2.0 "Productivity in the Cloud" Conference as a Silver Sponsor today through March 9, 2010 at the Four Seasons Hotel in San Francisco. For more information about the conference, please visit: http://www.sales20conf.com.