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iCentera News

Sales Enablement Platform Fundamentally Transforms Sales and Marketing Practices While Reducing Costs by Millions Annually

Minneapolis, MN — April 20, 2010 — iCentera, the sales enablement company, and its customers proudly announce their support of the 40th anniversary of Earth Day, which will be celebrated on April 22, 2010. iCentera’s industry proven sales enablement technology is reshaping the way companies market, sell, and communicate, yielding dramatic cost savings to iCentera customers and reducing the carbon footprint associated with legacy, paper-intensive communication practices.

The manner in which businesses sell, market, and communicate is constantly evolving and iCentera has been on the forefront of the IT systems, technologies, and processes that are driving fundamental changes in these communications practices. iCentera’s sales enablement platform centralizes digital sales and marketing content on targeted portals and then streamlines and automates the process of communicating select information to employees, customers, partners, prospects, and others – entirely online. iCentera dramatically decreases the environmental impact associated with legacy communications practices that require paper production, printing, mailing, business travel, paper waste, and more.

For mid- to large-sized corporations, a complete commitment to online dissemination of thousands of marketing campaigns, brochures, price lists, and more can save $500,000 to $1 million annually. With a few mouse clicks, business users can simply and effectively communicate in real-time with a virtually unlimited number of individuals, driving exceptional efficiencies and cost savings. Unlike hardcopy direct mail, users can easily confirm that the recipient actually received and opened the marketing material. What’s more, today’s customer demands electronic access to the latest marketing and sales material. For example, studies show that tradeshow marketing material is typically discarded within several hundred yards of the tradeshow booth.

"Familiar business tools including the telephone, the Web, and email have reshaped the way we communicate and drastically reduced the carbon footprint of business communications," said Craig Nelson, CEO of iCentera. "As an early pioneer in the field of sales enablement, iCentera is leading a fundamental new change in communications that is already delivering impressive annual cost savings for businesses along with many positive benefits to our planet, including substantial reductions in our reliance on paper."