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Akorri Deploys iCentera for Sales Channel Enablement™ Solution to Drive Channel Partner Sales Success

Data Center Optimization Innovator Implements Platform in Days to Improve Partner Training, Communication and Retention

Minneapolis, MN — July 19, 2010 — iCentera, the sales enablement company, today announced that Akorri, Inc., the leader in virtual infrastructure performance and capacity management for the dynamic data center, has implemented the iCentera for Sales Channel Enablement™ solution to support its growth and sales enablement goals across the company's sales channel.

Akorri enables IT organizations to increase virtualization ROI through optimization and planning of their virtual and physical infrastructure resources in a continually changing IT data center environment. The company relies on a 100-percent channel sales model, with over 100 partners worldwide. In addition to leveraging iCentera to create custom sales and marketing portals to address the discrete needs of each of its partners, Akorri utilizes the platform to manage partner deal registration, deliver the latest company and product news, support collaboration via discussion forums, and support online training for new partner sales personnel.

"Throughout my career I have selected and deployed iCentera's platform for three separate companies, and in this instance our iCentera for Sales Channel Enablement™ solution was implemented in one day," said Stacy Desrosiers, senior manager of channel marketing, Akorri. "In each case we evaluated competing systems and each time chose iCentera because it's simply the most powerful yet easy-to-use sales enablement solution on the market. While iCentera delivers its greatest value in the form of reduced sales cycles, we were able to justify the investment simply based on a very modest improvement in our partners' sales efficiency."

"Akorri stands as a shining example of a partner-focused vendor that is deeply committed to reducing the cost to enable partner selling while driving improved sales performance and overall channel satisfaction," said Craig Nelson, CEO of iCentera. "In this economy, every organization is hoping to drive profitable revenue and greater efficiency through their sales team, but Akorri is actually achieving those goals through their effective use of the iCentera Sales Channel Enablement solution."

For more information about iCentera for Sales Channel Enablement email sales@icentera.com or click here to request a demo.