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iCentera Invited to Participate in Oracle Fusion CRM Beta Program

Provider of Industry's Leading Sales Enablement Platform Selected to Complement Oracle Fusion CRM

MINNEAPOLIS, Minn. — November 8, 2010 — iCentera, the sales enablement company, today announced it is one of a small list of partners invited to participate in the Oracle Fusion CRM beta program. Today's announcement follows on the heels of Oracle OpenWorld 2010 in San Francisco, where both companies issued important announcements regarding the continued growth and development of their respective platforms.

As a Gold level member of the Oracle PartnerNetwork, iCentera delivers a best-in-class sales enablement platform for driving sales, marketing, and channel partner success. The company's hosted Software-as-a-Service solution is a role-based solution that enables knowledge transfer from marketing resources to sales teams and channel partners to drive the correct messaging, resources and tools. In addition, the iCentera solution gives sales and marketing staff the ability to create, in minutes, targeted 1-to-1 customer and prospect portals that contain targeted messaging, facilitate discussions online and track customers' behavior through built-in real-time analytics. iCentera empowers business users to create internal communication portals for sales training, new product launches, on-boarding new reps and competitive intelligence sharing as well as external portals for prospects, key customer communication, partner collaboration and demand generation. Oracle Fusion CRM, built on a foundation of best-practices, industry standards, and technology innovations, is designed to take business to the next level of productivity, adaptability and manageability.

"As marketing and sales organizations continue to evolve to address the latest market demands, Customer Relationship Management solutions are evolving by integrating with best-in-class solutions like iCentera to align marketing and sales by driving effective knowledge transfer to sales, partners and ultimately customers," said iCentera CEO Craig Nelson. "Oracle Fusion CRM is an open, state-of-the-art technology platform, and we are pleased to partner with Oracle and play a pivotal role in helping shape the future of CRM."

"iCentera's on-demand sales enablement platform is a leader in the rapidly emerging sales enablement sector, which recent analyst research highlights as a top investment priority for sales and marketing executives," said Anthony Lye, senior vice president, Oracle CRM. "iCentera has a proven track record of helping large global organizations achieve direct and indirect sales objectives through improved communication with customers, partners and prospects. We are excited to have iCentera participate in our beta program and to help Oracle Fusion CRM customers take their sales efforts and customer relationships to the next level."