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iCentera News

iCentera Empowers Sales and Marketing Alignment at Sales & Marketing 2.0 Conference

Sales Enablement Platform Aligns Limited Resources to Efficiently Support Sales and Marketing Teams, Channel Partners, Customers and Prospects

Sales & Marketing 2.0 Conference, San Francisco, Calif. — November 8, 2010 — iCentera, the sales enablement company, today announced it will demonstrate the latest release of its patented sales enablement platform to attendees of the Sales & Marketing 2.0 Conference. iCentera, a Silver Sponsor of the event, will highlight the many benefits of its industry-leading sales enablement platform for mid- to large-size businesses seeking to more closely align their sales and marketing resources in support of corporate goals.

Sales & Marketing 2.0 is the event for savvy sales and marketing leaders to learn how to collaborate to deliver better results to customers and continuously meet and exceed management goals. Attendees will benefit from the latest strategies on how to strategically align sales and marketing, enhance employee productivity, collaborate effectively with customers, and more. The conference takes place November 8-9 at the Four Seasons Hotel in San Francisco.

"We are pleased to take part in this important industry conference for the second consecutive year, especially with this year's theme of sales and marketing alignment," said iCentera CEO Craig Nelson. "The vast majority of our internal customer sponsors are marketing executives with the foresight to understand that our patented sales enablement platform is the key infrastructure needed to deliver a 'single source of truth' for all messaging needed to enable sales as well as the ability to drive collaboration both internally and externally to improve sales. That goal makes it easier for sales and channel partners to sell while simplifying the buying process for customers."