iCentera Announces iCentera Mobile™ for Customers of Patented SaaS Sales Enablement Platform
New Mobile Component Runs on any Internet-Enabled Mobile Device Providing Prescriptive Sales Guidance When Needed Most — When Selling
MINNEAPOLIS, MN. — May 4, 2011 — iCentera, the sales enablement company, today announced the release of iCentera Mobile™ to the 180,000 current users of its patented sales enablement platform. iCentera Mobile™ is designed to provide real-time sales guidance via iCentera's Sales Advisor functionality, delivering the right knowledge assets, tools, subject matter expertise, and resources to both direct and channel sales personnel when they need it most-when selling. The company's new offering runs on virtually any Internet-enabled mobile device.
"Increasing sales productivity continues to be a top priority among sales leaders, and with that, the heightened focus on sales enablement and the underlying technologies that power knowledge transfer and information access," said Joe Galvin, Vice President and Service Director for analyst firm SiriusDecisions. "Once the content and platform issues are addressed, mobility quickly becomes a dominant requirement to achieve the ROI potential of the sales enablement platform. Providing real-time, 24/7 access via smartphones, tablets, or laptops very quickly increases platform usability and adoption rates, resulting in more informed sales professionals and improved sales productivity."
While the full iCentera platform has always been accessible from any mobile browser, iCentera Mobile™ is a native version of iCentera Sales Advisor, optimized for mobile devices. Traveling sales reps, channel partners, and other mobile workers that interact with customers can now access the rich content, videos, tools, messaging, discussion forums, sales and marketing communities, and subject matter expertise available via the iCentera platform anytime, anywhere. Before, during, or after sales calls, users can quickly locate, learn from, distribute, and track any of the content or knowledge assets inherent in their sales enablement system. iCentera Mobile™ can also alert sales and channel partner users when customers or prospects review their proposals or other documents, and can bring the knowledge of remote sales support personnel directly into the room to add value to every sales call.
"In today's information economy, customers and prospects are more informed than ever about the market and the solutions available from a given firm and its competitors," said iCentera CEO Craig Nelson. "To be effective in this environment, all sales channel staff must know even more, and must be armed with information and prepared to present their unique value proposition. This demands real-time knowledge transfer via a sales enablement platform that aggregates and delivers real-time sales resources before, during, and after the sales call. At any given moment we have thousands of sales and channel partner users who are on the road meeting with prospects, and they count on our platform to compete successfully. We are pleased to release iCentera Mobile™, ensuring that our ever-expanding user base has mobile, real-time, 24/7 access to knowledge assets from virtually any suitable device."
iCentera Mobile™ is available effective immediately to all existing iCentera customers. This powerful new sales tool is browser-based, and therefore accessible from any Internet-enabled mobile device and requires no app downloads. The company will unveil and demonstrate iCentera Mobile™ at SiriusDecisions B-to-B Sales and Marketing Alignment Summit 2011, taking place May 4-6, 2011 at the Fairmont Scottsdale Resort in Scottsdale, Arizona.
iCentera is sales enablement, with the industry's most advanced yet affordable hosted Sales Enablement Platform to drive knowledge transfer from marketing resources to sales teams, partners and customers. iCentera's patented platform replaces static sales, partner, and customer portals with a single sales enablement system that adapts to the needs of each user. Customers include NetApp, NBA, TransUnion, Thomson Reuters, Adobe and Mercury Computer Systems. To discover why more than 180,000 subscribers leverage iCentera to optimize their sales enablement ROI, drive efficient revenue growth, and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit us at www.salesenablement.com or www.icentera.com.