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Pfizer Signs a New Agreement with Callidus Software

World's Largest Biopharmaceutical to Deploy Sales Enablement in the Cloud

PLEASANTON, CA, Sept 14, 2011 — Callidus Software Inc. (NASDAQ: CALD), the leader in Sales Performance Management (SPM), announced today that Pfizer Inc, the world’s largest research-based biopharmaceutical company, has selected the iCentera Sales Enablement SaaS platform to drive the effectiveness of its sales team in the U.S., including internal sales, contract sales, and channel partners. The agreement was signed in the third quarter of 2011.

"At Pfizer, we need to effectively drive a targeted, relevant value proposition across a large portfolio of products," said Jeffrey LiPira, Director, Team Leader Sales Operations, Pfizer. "With the iCentera Sales Enablement solution, we can deliver targeted product information in real-time across our broad-based, distributed sales network and increase our sales force productivity through more knowledgeable sales people."

"Today’s sales force demands a platform that helps them determine on-the-fly the right value proposition for the customer," said Craig Nelson, Vice President, Sales Enablement, Callidus Software. "The iCentera Sales Enablement solution is a SaaS and mobile-based platform that equips sales professionals with up-to-date, audience-relevant information. The platform enables sales to leverage subject matter experts and best practices to convey value for any product throughout the buying process. With iCentera, businesses can ensure that their teams have the right content, tools, and resources for each buyer to help them drive customer value and win."

iCentera is the leading provider of SaaS-based sales enablement solutions. iCentera’s patented platform replaces static portals with a single sales enablement system that quickly enables business users to create and distribute marketing content to sales teams, partners, and customers. The iCentera platform provides easy-to-use solutions for business users that incorporate automated content management, portal creation, and built-in trend and behavior analytics through a cost-effective implementation that is running and available within days. In addition, the iCentera Mobile and integrated collaboration platform enables sales users to access subject matter experts and best practices when they need it most – when selling.

"The Callidus Cloud platform has delivered real business benefits at Pfizer, enabling them to increase their sales effectiveness across their sales network," said Andrew Hahn, Vice President, CallidusRX, Callidus Software. "This new contract further extends our partnership and we look forward to working with Pfizer as they continue to build on their sales success."

iCentera Sales Enablement is delivered as part of Callidus Cloud. Callidus Software's Cloud is a comprehensive SaaS suite designed to help businesses drive more effective selling from improved sales hiring – the foundation of strong sales performance – to improved campaign execution, to high frequency coaching and development. The Callidus Cloud suite includes Callidus’ 100% multi-tenant, high-availability SaaS infrastructure; its Sales Selection, Sales Effectiveness, Sales Performance, and Learning modules; SPMConnect for data management; and Reporting & Analytics. Callidus Software powers more than 2.5 million users across the globe.

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